Beauty Industry, Mergers and Acquisitions

Coty and Avon Sign Partnership

The two companies have signed an agreement for Brazil.

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By: Jamie Matusow

Editor-in-Chief

Coty Inc. and Avon Products, Inc. have entered into a partnership – select Coty fragrances will be marketed and sold through Avon Brazil’s network of 1.5 million independent sales Representatives.

Brazil is Avon’s largest market, and also the largest fragrance market globally.

Renato Semerari, president, Coty Beauty, commented:

“This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy. Avon’s extensive experience in Brazil makes the company an ideal partner, and we look forward to working together.”

David Legher, president, Avon Brazil, added:

“We are pleased to enter into this marketing arrangement with Coty as part of our growth strategy in Brazil. Coty’s celebrity and lifestyle fragrances further expand our portfolio of high quality fragrances here, which will help our Representatives increase their earnings and reach a broader consumer base.”

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